From: Subject: =?Windows-1252?Q?El_Grupo_Edeb=E9_y_Random_House_Mondadori_firman_un_acue?= =?Windows-1252?Q?rdo_para_la_distribuci=F3n_de_sus_cat=E1logos?= Date: Fri, 3 Mar 2006 10:53:21 +0100 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C63EB0.AFFC94D0" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.2180 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C63EB0.AFFC94D0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://actualidad.terra.es/cultura/articulo/grupo_edebe_random_house_mondadori_763383.htm El = Grupo Edeb=E9 y Random House Mondadori firman un acuerdo para la = distribuci=F3n de sus cat=E1logos

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El Grupo Edeb=E9 y Random House Mondadori firman = un acuerdo=20 para la distribuci=F3n de sus cat=E1logos


El Grupo Edeb=E9 y Random House = Mondadori firmaron=20 hoy un acuerdo de colaboraci=F3n para aprovechar al m=E1ximo = los=20 cat=E1logos editoriales y sistemas de distribuci=F3n de las = dos empresas=20 en los distintos pa=EDses donde est=E1n = presentes.


Por un lado el Grupo Edeb=E9, a trav=E9s de su = amplia red de=20 promoci=F3n escolar, har=E1 llegar a los centros de = ense=F1anza de toda=20 Espa=F1a el extenso cat=E1logo de que disponen los sellos = editoriales=20 que integran Random House Mondadori, en especial en los = apartados de=20 libro infantil, narrativa y obras de = referencia.

Random House Mondadori, por su parte, = gestionar=E1 los=20 fondos editoriales del grupo Edeb=E9 en distintos canales de = venta=20 como por ejemplo el de venta a empresas e instituciones. A = medio=20 plazo, Random House Mondadori se plantea dise=F1ar en = coedici=F3n una=20 colecci=F3n de libro juvenil para distribuir tanto en = librer=EDas como=20 en el canal escolar.

El = consejero=20 delegado de Random House Mondadori, Riccardo Cavallero, = afirm=F3 que=20 esta 'alianza estrat=E9gica' permitir=E1 que su cat=E1logo = editorial=20 'llegue directamente a las aulas', mientras que el director = general=20 del Grupo Edeb=E9, Antonio Garrico, destac=F3 que el acuerdo = 'pone a=20 disposici=F3n de la comunidad escolar nuevas propuestas = editoriales=20 que estimulen el h=E1bito lector entre los=20 j=F3venes'.



Terra = Actualidad=20 - Europa Press

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