Planeta pretende comprar editorial <i>Diana</i> - El = Universal

From: Subject: Planeta pretende comprar editorial Diana - El Universal - Cultura Date: Tue, 23 May 2006 06:19:41 +0200 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C67E30.E0370530" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.2869 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C67E30.E0370530 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.eluniversal.com.mx/cultura/48849.html Planeta pretende comprar editorial <i>Diana</i> - El = Universal - Cultura

Buscar = en:

Planeta pretende comprar = editorial=20 Diana

La empresa mexicana, = fundada=20 en 1946, eval=FAa la oferta del grupo espa=F1ol; de concretarse, = los autores=20 decidir=E1n si cambian de editor. "Lamentable que tenga que ser = absorbida",=20 opina Rasc=F3n Banda=20

-=20 A A&n= bsp;=20 A=20 +

Caen=20 27% las ventas de Diana en este = a=F1o 22/05/06=20

Se=20 imponen pol=EDticas editoriales = extranjeras: Rasc=F3n=20 Banda 22/05/06=20 =

Sandra Licona
El Universal
Lunes 22 de mayo = de=20 2006

El grupo Planeta, la mayor editorial en = lengua=20 hispana, tiene la intenci=F3n de comprar la empresa Diana, una = casa de=20 libros mexicana con m=E1s de 60 a=F1os en el mercado y un = cat=E1logo de 600=20 autores, entre ellos el colombiano Gabriel Garc=EDa M=E1rquez, = cuyos libros=20 est=E1n considerados entre los m=E1s vendidos en el mundo.

As=ED lo confirm=F3 Mois=E9s Rodr=EDguez, contralor de Diana. = El pasado viernes=20 9 de mayo, esta compa=F1=EDa envi=F3 a la Bolsa Mexicana de = Valores (BMV) un=20 informe al respecto.=20

Diana cotiza en la BMV y la Comisi=F3n Nacional Bancaria y de = Valores=20 tiene que supervisar y autorizar esta operaci=F3n, con la = intenci=F3n de=20 cuidar, sobre todo, a los peque=F1os accionistas de Diana.

En caso de concretarse la operaci=F3n, se tendr=E1 que hablar = con los=20 autores vivos que forman parte del cat=E1logo de Diana, entre = ellos el=20 propio Garc=EDa M=E1rquez, y preguntarles si est=E1n interesados = en llevar a=20 cabo la sesi=F3n de los derechos de autor a Planeta, ya que en sus = contratos=20 no se habla de un cambio como =E9ste.=20

"Se les informar=E1 del proyecto y ser=E1 decisi=F3n de ellos = quedarse o no.=20 La verdad es que Planeta es muy fuerte como grupo, obviamente = habr=EDa un=20 mercado m=E1s amplio para ellos, m=E1s puntos de venta", explica = Rodr=EDguez.

El grupo Planeta, que tiene su matriz en Espa=F1a, cuenta con = una filial=20 en M=E9xico y es una de las editoriales m=E1s importantes en = nuestro pa=EDs,=20 junto con Santillana y Random House Mondadori.

Seg=FAn el informe enviado a la BMV, este grupo estar=EDa = interesado en=20 comprar hasta 95% de las acciones de editorial Diana, y la oferta = es=20 cercana a los 20 millones de pesos -de acuerdo con el documento-, = aunque=20 la oferta definitiva se establecer=E1 entre el 12 y 30 de junio, = en el=20 entendido de que dicho plazo podr=E1 ser prorrogado.=20

"Como editorial mexicana es muy complejo competir con empresas=20 transnacionales o globalizadas, es una buena estrategia, conviene = a=20 Planeta y quiero suponer que tambi=E9n a los accionistas de Diana, = que ha=20 sobrevivido a vicisitudes econ=F3micas y pol=EDticas durante mucho = tiempo,=20 pero todo est=E1 en proceso".

El contralor Rodr=EDguez dice que se ha iniciado un proceso de = revisi=F3n=20 de informaci=F3n operativa y financiera para que, con base en = ella, se=20 determine el precio que se ha de evaluar con los accionistas = -Diana y Jos=E9=20 Luis Ram=EDrez Magnani poseen 43.69% del capital social de = editorial Diana-=20 y, m=E1s tarde, conocer la oferta p=FAblica.

Sobre la posibilidad de esta transacci=F3n, V=EDctor Hugo = Rasc=F3n Banda,=20 presidente de la Sociedad General de Escritores de M=E9xico, = opin=F3 que "es=20 lamentable que nuestras editoriales, sobre todo las que han sido = m=E1s=20 fuertes, ahora est=E9n tan d=E9biles y tengan que ser absorbidas = por=20 editoriales de Estados Unidos, Alemania y sobre todo de Espa=F1a, = hemos=20 visto con tristeza c=F3mo todos los sellos mexicanos han ido = fusion=E1ndose".

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